Towards the end of 2008, PULSE Group and MARKETING magazine joined forces to establish a first ever study to measure the most memorable brands based on TVCs produced throughout 2008. The study involved interviewing1,000 respondents throughout Malaysia, based on their most memorable TVC brand experience...an interesting approach in measuring a brands stickiness and longevity. The study was not based on ratings data or a professional panel of judges, but by the ‘actual consumers’, allowing us to measure true brand recall and message take-out.
Here are the top winners: